Borneo Opus Aesthetic is a skincare & aesthetics clinic offering personalised treatments that help clients feel confident and radiant.

For this project, I created their Instagram-content strategy: designing posts, writing captions, and selecting visuals that feel friendly, relatable, and on-brand. The goal was to show the clinic as approachable yet professional — where great skin is possible for everyone. I used a soft, modern vibe, consistent colours and layouts, and captions that speak to real people (“Let’s glow together”, “Your time to shine”). The result: social-media content that built trust, engagement and bookings.